Media Training in English - How to capture your audience
|Titel||Media Training in English - How to capture your audience|
Starck Public Relations
Mi, 17.05.2017, 09:15 bis 16:45
Swiss executives increasingly need to be able to work effectively with international media. Media such as Bloomberg TV, «Financial Times» and CNBC regularly cover the Swiss business landscape and in today's global world, inquiries from English-speaking journalists have become part of everday business life. If you are contacted by an English-speaking reporter – are you ready to answer? How can you best formulate your message in order to be understood? Or prepare for an interview, focus on your key message points, polish your performance and develop strategies on how to answer nasty questions?
This one-day course will be conducted entirely in English and offers lots of opportunities to gain experience in front of the camera with filmed exercises and dynamic feedback on all aspects of your performance.
Line managers, communication experts, project managers, spokespersons
_Know how journalists work in the English-speaking media environment.
_Present your ideas clearly and convincingly in English.
_Know how to best deal with critical questions and sensitive topics.
_Gain techniques on how best to prepare for an interview or presentation.
|Studienleitung||Beatrice Brenner, Stv. Direktorin und Leiterin Kommunikation|
Anne Schibli, Madeleine Arnold, firstname.lastname@example.org, 041 226 33 47 / 041 226 33 41